Marketing & Growth
Get found and chosen by the people already looking for you.
For businesses that are hard to find online, paying for ads that don't convert, or getting traffic without leads. Strategy, search, paid media and content, measured against the goals you set. We lead every engagement end to end, with a specialist growth partner on the day-to-day work.
The problem
Where growth stalls.
- 01
Hard to find
People search for what you sell and find your competitors.
- 02
Ads that don't convert
The spend goes up and the enquiries don't.
- 03
Traffic without leads
Visitors arrive, look around and leave without getting in touch.
- 04
Nothing measured
Nobody can say which channel brings in customers.
What's included
A growth plan, the work to run it, and reports you can read.
- 01
Growth strategy
Channels, audiences and targets, set against your business goals.
- 02
SEO and AI-search optimisation
Content and structure that help search engines and AI assistants find and cite you.
- 03
Paid media
Search and social campaigns, tested and adjusted against cost per lead.
- 04
Content and social
Articles, posts and video produced at volume, edited by people before they go out.
- 05
Conversion optimisation
Landing pages and journeys tested to turn more visitors into enquiries.
- 06
Analytics and reporting
Tracking set up properly, and reports in plain English.
AI in this stage
Publish and test more, with an editor approving every piece.
What AI does
- Drafts content at volume from an agreed brief and voice
- Finds gaps in search results and AI answers against your competitors
- Generates ad variations for faster testing
- Flags unusual changes in traffic and conversion
What our people do
- Set the strategy and the targets
- Edit and approve every piece before it's published
- Decide where the budget goes
- Read the results and change course
You test more ideas for the same budget, and nothing goes out without an editor's approval.
How it runs
An audit first, then a steady rhythm of tests and reports.
- 01
Audit
Where you rank, where AI assistants cite you, what converts and what doesn't.
- 02
Strategy
Targets, channels and the first experiments, agreed with you.
- 03
Launch
Campaigns, content and site fixes go live.
- 04
Measure and adjust
Regular reports, and changes based on what the numbers show.
Questions
Growth questions, including the awkward one.
Do you have marketing case studies?
Not written up yet. Richoco started in marketing and brand design, and our published case studies so far cover brand and product work. Growth engagements start with an audit and agreed targets, so you can judge progress against your own numbers.
Who does the work?
We lead the engagement end to end, from strategy to reporting, and stay your one point of contact. A specialist growth partner we work with closely handles much of the day-to-day execution, briefed and reviewed by us.
What is AI-search optimisation?
When people ask an AI assistant for a recommendation, you want it to find you, understand you and name you. That work sits alongside ranking in ordinary search.
How is growth work priced?
Usually as a monthly growth retainer, scoped to the channels and volume you need. You get a written proposal after a discovery call.
How soon will we see results?
It depends on the channel. Paid campaigns produce data quickly, and search work builds over months. We agree what to measure, and when, before starting.
Start a project
Tell us what you're building. A few lines is enough.
We'll read them, ask what we need to know and suggest a sensible first step.