Approach
AI in every stage. People accountable for all of it.
Where AI speeds up your project, where people take over, and how we protect your data and your IP along the way.
AI in every stage
What AI does, what people do, and what you gain at each stage.
AI takes on the volume work in every stage. People set the direction, make the calls and sign off what reaches you.
In-house
One team, so nothing is lost in the hand-offs.
Strategy, design and development sit under one roof. The researchers who met your users brief the designers, and the designers work with the engineers every day until launch. When a project needs a specialist skill, we bring in a creative partner agency and agree it with you before work starts.
- Strategy, design and development in-house
- One point of contact across every stage
- Partner agencies for specialist skills, agreed with you first
- Research, files and decisions carried from stage to stage
The process
From first call to launch, with a demo every week.
- 01
Discovery call
We talk through your goals, users, constraints and timing, and whether we're the right fit.
- 02
Written proposal
Scope, approach, team, timeline and cost, in writing. Nothing starts until you've agreed it.
- 03
Sprints with weekly demos
Work runs in short cycles. Every week you see working progress and tell us what to change.
- 04
Launch
We ship, check it with real users and fix what they find.
- 05
Handover
Documentation, access and a clean handover, so your team can run what we built.
Ways to work
Three ways to work with us, each scoped to what you need.
Every engagement starts with a discovery call and a written proposal. There's no price list, because no two scopes are the same.
- 01
Project
A fixed scope with agreed deliverables, timeline and cost.
Best for: Launches, rebuilds and new brands.
- Discovery and a written proposal
- Fixed scope and timeline
- Weekly demos
- Launch and handover
- 02
Growth retainer
A monthly team for marketing, design and product work, against agreed targets.
Best for: Live products and sites that need to grow.
- A monthly plan and targets
- Content, campaigns and conversion work
- Design and development time
- Regular reports
- 03
Dedicated team
Designers and engineers working inside your roadmap as part of your team.
Best for: Companies with a steady product roadmap.
- A team shaped to your roadmap
- Your tools and routines, or ours
- Room to scale up or down
- Monthly planning
Quality
A person checks every release before you see it.
- 01
Design QA
Built screens are checked against the approved designs before release.
- 02
Code review
An engineer reviews every change, including code an AI drafted.
- 03
Testing
Automated tests on every release, plus checks on real devices.
- 04
Human sign-off
A named lead signs off each stage before it reaches you.
Your data
Your data and your work stay yours.
- 01
No training on your data
Your data isn't used to train public AI models.
- 02
You own the work
Designs, code and brand files are yours once the project is paid for.
- 03
NDAs on request
We'll sign your NDA, or send ours, before you share anything sensitive.
- 04
Data protection
We follow Nigeria's data protection law. If you need more, such as GDPR, we agree it with you.
- Design and research
- Figma, Maze
- Payments
- Flutterwave, Stripe
Questions
Process, pricing and AI, answered.
How do you price projects?
Every project is scoped after a discovery call, and you get a written proposal with scope, timeline and cost. We don't publish prices because no two scopes are the same.
How long does a project take?
It depends on scope. For reference, AfriCred went from idea to MVP in 4.5 months, and the Univacity app redesign took 5 months from discovery to release.
Which AI tools do you use?
Tools change fast, so we choose per task. Before a tool touches your work, we check its data terms. Tools that train on client data are ruled out.
Will AI replace the people on my project?
No. AI drafts and speeds things up. People plan the work, make the decisions and sign off everything you receive.
Can we start small?
Yes. Start with a single stage, like research or a design sprint, and add more once you've seen the work.
Do you work with clients outside Nigeria?
Yes. We're based in Kano and work remotely across time zones. AfriCred, for example, grew across five countries.
Do you sign NDAs?
Yes, on request, before you share anything sensitive.
Start a project
Tell us what you're building. A few lines is enough.
We'll read them, ask what we need to know and suggest a sensible first step.