We started in brand and marketing. Now we take products from research to growth.

From brand design to the whole digital lifecycle.

Then the work moved into product and technology. We designed a lending platform for AfriCred, an app and a web platform for Univacity, and a marketplace for Tino.

Today we work as one team across five stages, from research and strategy to marketing and growth, with AI built into each one.

We design for how our clients' users live: on Android phones with little storage, on unstable connections, and with payments that cross borders.

Five things that shape every project.

• Evidence before opinions

  We talk to your users before we design for them.

• The design survives the build

  We stay with the engineers until what ships matches what was designed.

• AI for speed, people for judgement

  AI does the volume work. A person makes every call that matters.

• Trust is designed

  Verification, clear fees and visible progress earn trust, so we build them in from the start.

• Numbers come with dates

  We report results with their basis and timeframe, or we don't report them.

What the work has done so far.

Based in Kano, working across time zones.

Our studio is in Kano, Nigeria. We work remotely with clients in other countries and book calls to suit their hours.

• Studio in Kano, Nigeria
• Remote-first collaboration
• West Africa Time (UTC+1), with calls across time zones
• Work with users in Nigeria, Ghana, Kenya, South Africa and the UAE

An in-house team, with partner agencies when you need more.

Strategy, design and development are in-house. We also work with other creative agencies, as their development and AI team or alongside them on a shared client.